FM Opportunity: Embedded Preview Player

Updated 12/21/2007

For some time now, nossaTV has offered filmmakers and content providers the ability to deliver video clips on your website through our embedded flash preview player. To avoid confusion with our main, proprietary, nossaTV media player with integrated advertising solution and CRM tool (gee, wonder why people people get confused!) we though we'd give a quick explanation.

To differentiate:

1. Flash Preview Player - the player you see on our website; can get to with ANY operating system and ANY browser; the "YouTube" equivalent for action sports; flash based; streaming; roughly 400 x 300 (but you can resize down, and even up a fair amount); CAN BE EMBEDDED on your own site or blog
2. nossaTV Media Player - the player you have to download and install; currently only a Windows version; think iTunes on steriods; allows registered users to then download and playback the full videos; full screen, DVD-quality viewing; will earn content providers money once we start accepting demographic-based advertising
   

Here is an example of the embedded flash preview player, TGR Lost & Found Trailer #3:



Guess what? That took about 10 seconds to go get from our site! You can embed this on a blog VERY easily. Here's what the code actually looks like (opening & closing "embed" codes removed):

src="http://static.nossatv.com/flashplayer/flvplayer07.swf?movieGUID=0863E031278D4B6593653B2CC17D327C" pluginspage="http://www.macromedia.com/go/getflashplayer" scale="showall" name="index" width="396" height="297" bgcolor="#000000" type="application/x-shockwave-flash" flashvars="file=rtmp://stream.nossatv.com&id=0863E031278D4B6593653B2CC17D327C&overstretch=true&showfsbutton=false&showicons=true&image=http://static.nossatv.com/img/vidstart.jpg"

You'll notice that most of our previews on the site are only :30 long. There are a couple reasons for that:

1. Streaming is expense - More expensive than downloading, like a 5:1 ratio.
   
2. We want user accounts - If you played the whole video in the preview, why would fans download our player and create an account? Our advertising solution only works with the nossaTV Media Player. Without the basic demographics (age, gender, zip code) users, advertisers can't pick their audience.

However, we are now streaming up to 5:00 previews for Sponsored Filmmakers, Affiliate Filmmakers, and other Video Partners. How do you become an Affiliate? Simply agree to use our embedded preview player on your site in leui of Quicktime or (horrors!) YouTube. That's the same resizable, streaming, high quality, flash player you see on the site and here in this blog post.

With the nossaTV Flash Preview Player on your own website, visitors will be able to preview videos on your site and then go right to nossaTV.com to download all of your full-length vids. In addition to saving you money on bandwidth, this will help with search engines, making your videos more visible in Google searches.