IF3 International Freeski Film Festival

International Crew of Freeskiing’s Top Filmakers and Athletes to Gather in Montreal

(Montreal, Quebec) – AUGUST 20th, 2007, Bula, Liberty ski and DNA are pleased to present the first ever IF3 International Freeski Film Festival, September 13-15, 2007 in Montreal, Quebec. Freeskiing is one of the fastest growing and most skillful snow disciplines today, and has quickly developed an impressive community of dedicated filmmakers working to chronicle the sports evolution and talent through film. The IF3 will feature the world premiers of eleven of the top professional, and five amateur Freeski films, drawing athletes and adrenaline addicts from all over the world. The film showcase and its surrounding events will take place all weekend at l’Imperial, Centre Sandra & Leo Kolber Salle Lucie et André Chagnon, in Montreal. Scheduling and festival information can be found at www.IF3.ca and tickets are now available through www.ticketpro.ca.

“The expressive and revolutionary nature of Freesking as a sport has created incredible opportunities for film makers to capture - these films appeal not only to athletes bit to anyone who can appreciate skill, risk and snow!,” said Felix Rioux, IF3 president and co-founder. “We are incredibly honored to partner with our sponsors to bring the entire world of Freeskiing together for three days and give the community a chance to see the talent that our community has been fostering over the last few years”.

No doubt festival highlights will include appearances by some of freeskiing’s top riders including Tanner Hall, JF Cusson, TJ Schiller, Pep Fujas, Sammy Carlson, JP Auclair, Simont Dumont, Charles Gagnier, Henrik Winstedt, Sean Petit, Andy Mahre, Lyndsey Dyer, Michelle Parker, Phil Belanger, JF Houle, Phil Larose and legendary Glenn Plake. IF3 is supported by Bula, Newschoolers.com, Red Bull, Liberty Ski, DNA, K2, Orage, Blind Five, Boxfresh, Movement Ski, Peak Performance, Moment ski, Ski Press, Freeskier, SBC Skier, Moose mag, 33mag, Musique Plus and Crux magazine.

“The IF3 sets an exciting precedent for the future of freeski, and the festival’s format and mission to further the sport for all is representative of the Bula lifestyle,” said JF DuRocher, Bula's director of marketing and IF3 co-founder. “It’s time these filmmakers and the Freeski community have a proper festival forum to kick off the season and show this body of work, and celebrating talent and turning the world on to our undiscovered talent is what we’re all about.”

In addition to the loaded film schedule, the IF3’s activities will include daily autograph signings sessions, Thursday night Red Bull activities, Friday night K2 party and Saturday night Newschoolers Award with a performance of Kid Koala presented by Boxfresh.